LONDON-BASED ACTIVEWEAR BRAND TALA LANDS €5 MILLION TO DELIVER SUSTAINABLE ACTIVEWEAR INTO THE MAINSTREAM
London-based and sustainable activewear brand TALA has reportedly landed more than €5 million to bring its range to the masses. However, the oversubscribed round was co-led by Active Partners and Venrex, including Pembroke VCT, which also witnessed the participation of angel investors, such as Nicola Kilner (CEO & Founder, Deciem), Simon Mottram (Founder, Rapha), Michelle Kennedy (CEO & Founder, Peanut).
The female-founded fitness entrepreneur ‘Grace Beverley’, whose brand TALA is understood to be on a mission to bring a blend of sustainability, high-performance, style, and affordability to the activewear market.
Currently, sustainability isn’t just the case but the hot topic of the year, the same way the sustainable fashion movement is picking up pace worldwide. While sustainability is picking up pace, the activewear space of the market is rather left underserved. This is because the options for conscious consumption of activewear are viewed to be lacking to date and consumers are left having to choose between affordability, performance, and sustainability.
Rental or pre-owned alternative, known to be popular in the wider fashion industry, has their appeal totally on the opposite precisely when it comes to fitness, while few genuinely sustainable brands on the market come with eye-watering price tags.
However, it should be borne in mind that there is huge potential for an affordable, conscious activewear market. As such, activewear brand TALA which evolved in 2019 with the vision to offer sustainability to consumers without the price tag, is rather poised to make conscious consumption more accessible.
TALA brand – products and packaging which are made with uncycled, recycled, and natural materials are already making waves. And the brand has a strong focus on ethics, sustainability, and transparency at every stage of production.
To this end, the CEO and founder of TALA ‘Grace Beverley’ said: “TALA is a labor of love, I founded the business out of a genuine passion to help as many people as possible to shop more sustainably, without compromising on quality or price. I’m incredibly proud of – and grateful for – the amazing community we’ve built in the past two and a half years, and I cannot wait to see what we can achieve as we continue to grow our TALA community around the world. Sustainability is the future of business, and I’m thrilled to have found investors in Active and Venrex who not only champion our mission but are genuinely aligned with our values and approach”.
In the meantime, the company has a team of 12 employees, notably a majority-female board (66%) and cap table (71%). While the fresh fund will be deployed to further TALA’s mission and growth, which will stretch across investing in product inventory, recruiting best-in-class talent and fuelling the brand’s international expansion.
Meanwhile, the subject brand’s most recent collection, DayFlex reportedly saw over 370k pounds in revenue within two hours of launch, with top-selling styles selling out in just 10 minutes.
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