CANON SCALES AT THE MIRRORLESS MARKET WITH THE NEW LAUNCH OF THE R7 AND R10
Over the years the camera giant Canon is believed to have had an impressive SLR camera lineup notably in the mid-70s having made a successful transition from film-based SLR camera to the digital realm. Although the company has been less successful in the mirrorless space but has reportedly picked up its sales numbers. However, this comes with the company’s claims, citing that Canon scaled in Q1 this year.
In view of this, the subject company just launched two new products, both packed with APS-C imaging sensors, which the company believes will solidify its position in the market.
As for the latest flagships, the R7 packs 32 million pixels into its large APS-C sized imaging sensor, while the R10 comes with 24 million. According to the company’s claim, both cameras can shoot at an impressive 15 frames per second running on the mechanical shutters that include optical imaging stabilization into its diminutive bodies. And for functionality, the flagships can shoot at 30p and 24p respectively, with R7 able to shoot 4K video at up to 60 frames per second. In fact, the R7 is also very impressive – shooting only with electronic shutter can shoot 30 frames per second.
The camera’s EOS R7 and R10 offer enhanced video functions and accessories, likewise the new multifunction shoe with EOS R7 even as the Canon scales, while still maintaining the ease of use. However, with a robust mirrorless system at their core, R7 and R10 provide users with a powerful telephoto reach that cut across images and video, by virtue of the 1.6x crop factor that comes with APS-C sensor cameras.
In addition to the camera bodies, the company is also releasing a couple of new RF-S lenses. These actually come with complex names – the RF-S18-45mm F4.5-6.3 IS STM and RF-S18-150mm F3.5-6.3 IS STM – such will eventually become the standard zoom lenses for the EOS R7 and EOS R10 cameras.
Price appears to be favorable in notable markets, and this is because the Canon EOS R10 camera body will be available for $979, while the Canon EOS R7 camera body will be available for $1,499. The lenses are $499 for the 18-150 mm and $299 for the 18-45 mm, yet one will have to wait until late 2022 before you can lay your hands on these.
- What’s your take on this?
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