As sectors continue to digitize, the field of football is also in like manner doubling down on this trajectory. However, this comes as Swiss StortTech Coachbetter secured a €2.7 million seed-plus investment round led by ‘Brighteye Ventures’ and ‘ZEN11Holding’.
The round also witnessed the participation of a number of experienced investors around DAZN Group Executive Vice Chairman John Gleasure including prominent names from international football such as 2018 FIFA World Cup winner and former Premier League star ‘Steven Nzonzi’.
Co-founder and CEO of Coachbetter ‘Patrick Patzig’, said: “We are very pleased and excited about the support and trust of our new strategic partners as well as the strong commitment of our existing investors like the Swiss Founders Fund (SFF) to further digitize football team-management and coaching education at all levels, always with a strong focus to the needs of our users”.
In view of this development, it is believed the Swiss startup has set itself the goal of revolutionizing traditional communication, team management, and coaching education through the use of fit-for-purpose and modern technologies that offer the most user-friendly platform that supports coaches, clubs, players, and associations at all levels. A platform Germany’s renowned football journal, Kicker, described as “Coaching 3.0”. The startup’s platform offers a simplified and unique landscape with regard to all the day-to-day activities of coaches. The startup’s app which offers communication features that connect coaches, players, and parents also features session-and-match-day planning for player development with key data and statistics coupled with video analysis.
“Brighteye is delighted to support the Coachbetter team as they continue to grow. We were impressed not only by the team’s experience in the field and their passion but by their significant traction and portfolio of existing customers and partners. We anticipate this new round of financing will help them to expand to exciting new football markets”, ‘Alex Spiro Latsis’, Founding Partner at Brighteye, added.
Besides Coachbetter securing the said funds, it’s been noted that the startup already supports a good number of football clubs in the UK, USA, and German-speaking markets with lighthouse customers such as Borussia Dortmund, the Austrian Football Federation, and Miami Rush. With the fresh capital from the funding round, Coachbetter intends to drive international growth and to further build innovative technology that will be accessible to everyone in the game.
Founded in October 2018 by ‘Patrick Patzig’, ‘Stefan Steuble’, ‘Simon Arpagaus’ and ‘Thomas Grimm’, the startup currently has 24 team members in 8 different countries. While in 2021, the company was able to complete its pre-seed financing round of about €900k led by the Swiss Founders Fund (SFF) and TVC (The VentureCity) coupled with well-known investors from the sports industry.
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