Facebook photo transfer

A social network tool, Facebook photo transfer tool that was rolled several months ago in Europe is currently made accessible to everyone on its platform by the social media giant – Facebook according to the company’s latest announcement. This implies that everyone using Facebook can now use the service via Google’s encrypted transfer precisely for photos and videos.

In a bid to use this service on a global scale, users will be provided with the option to “Transfer a copy of your photos and videos” under – Your Facebook Information settings menu. Meanwhile, this data portability feature is designed to enable users of Facebook’s social network to directly transfer a copy of their photos to Google’s eponymous photo storage service through encrypted transfer instead of the manual process.

The service was initialized in Ireland late last year, and to render this service to more international markets the company begun the process earlier this year as it did grant access to users in Canada and the United States in April, and now globally.

Should startups render services with regard to this kind of data portability? Be assured it wouldn’t be of any help to such firms. This is because Facebook users at the moment do not have an unlimited option of transferring their photos to Google Photos.

Consequently, the subject social media network also made it clear that the support for other services is being developed, while this will require the collaboration of developers to build the necessary adapters for photos APIs. Based on this, it’s evident this will be dependent on the wider participation of the Data Transfer Project (DTP). Prior to the initialization of Facebook photo transfer to Google Photos, while looking at a broader perspective of the Data Transfer Project backed by a good number of tech giants in 2018 with core interest of easing platform-to-platform data transfer which is also a concern for regulators in Europe and the United States with regards to platform power of competition and markets.

Looking at the whole picture from the angle of breaking up dominant empires with the interest of rebalancing the digital market could be viewed as a collective strategy by powerful players in a bid to fend off antitrust action. Reforms of digital regulations is also a huge factor, the European Union is likely on the verge of updating its rulebook structured to tackle platform power with the legislative proposals surrounding digital services due to be out before the end of the year.

Meanwhile, it’s evident the European Union lawmakers with their consultation on whether the bloc would require a new tool in its antitrust arsenal that will help tackle problems of emerging markets in the digital space. However, the proposed new power will practically enable European antitrust regulators to hasten up intervention action that will allow them impose behavioral and structural remedies without the need of making findings of infringement first. 

In another dimension, Facebook did not share a specific figure of users already using the photo transfer with the aid of its tool. While responding to development, a Facebook spokesman said: “we’ve received some positive feedback from stakeholders who have been giving feedback on the product throughout the rollout, adding that, “we hope that will continue to increase as more people are aware of the tool and new destinations and data types are added”.

What is your take on Facebook photo transfer global rollout?