London’s Unicorn Gousto Scores €123.5M For Its Recipe Box


London's Unicorn Gousto
Image Credit: Gousto

As startups are jetting off stylishly as a way of 2022 market entry notably in different markets irrespective of service delivery. As a result, London’s unicorn Gousto that just reached its 10th birthday have ensured it’s not left behind having scored an additional €123.5 million in new funds in a deal that combines equity financing from SoftBank (€88 million) including debt financing from Barclays and HSBC (€44 million).  

Based on this, the subject food tech unicorn now has a valuation of €1.5 billion. Gousto is a food tech company that offers a recipe box kit that is delivered directly to consumers’ doorstep – viewed as a goodie bag full of fresh ingredients and easy-to-use recipes.

The ten-year-old unicorn was founded by ‘Timo Schmidt’ and ‘Jamess Carter’ in 2012, as such, a firm that aims to help eradicate food waste in the process of making healthy cooking as effortless as possible for busy people. More significantly is the current pandemic which has posed a huge concern for many, precisely the busy ones. However, it was reported that the subject startup had in 2013 closed a $2 million investment which meant an exciting decade for the young company! A source familiar with the matter has confirmed.

The latest investment round was backed by celebrity fitness ‘Joe Wicks’ and has equally witnessed a massive surge in demand over the past two years. As a result, many have been forced into the home cooking trend due to the pandemic-enforced lockdowns, and this is believed to have certainly profited London’s unicorn Gousto. Furthermore, the subject startup offers various meal-kit options, all of which have an emphasis on eating healthier foods.

Founder and CEO ‘Timo Boldt’ said: “2022 is set to be another impressive year for Gousto, as we capitalize on the accelerated megatrends driving change in the grocery market: convenience, health, sustainability. This successful raise is further testament to the relevance and appetite for our recipe box solution”.

According to the company’s reports, it stated that it sold over 25 million meals in the first quarter of 2021. Hence, the new funding is believed to help them keep up with growing demand, which also aims to double the workforce that will include the further opening of two distribution warehouses.

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