NETFLIX OFFERS SOME MOVIES AND SHOWS FREE TO NON-SUBSCRIBERS ACROSS THE GLOBE
In an attempt to broaden its streaming appeal Netflix offers some of its select Original movies and TV shows to non-paying subscribers across the globe. A move from the on-demand video streaming giant that will see it offer a title or two free to non-paying users in select markets where it is operational.
Based on this, all non-subscribers in nearly 200 countries where it operates will be able to access Netflix Original movies and TV shows which include “Murder Mystery”, Bird Box”, Stranger Things”, “Elite”, “When They See Us”, “Our Planet”, “The Two Popes”, and not excluding “Grace and Frankie”. Meanwhile, it’s important you don’t get so excited yet because users are required to follow the step.
Each user will only be allowed to access the first episodes of the shows for free viewing, but after which Netflix would practically prompt these users to become subscribers. There is also a 30-seconds ad that rolls before a user plays the title, which could as well be skipped. The most important point to note here is that movies are available in full-length.
It’s also important to note that users would not be required to create an account in order to view these free movies or shows, according to Netflix. The free viewing, first spotted by blog OnlyTech states that it’s only accessible via web browsers. In addition to Netflix offering, the streaming giant equally made it clear that Android users can access this offer via their mobile browser. Yet it’s free but not on all platforms, this is because iOS users can’t.
It’s evident Netflix has something of it sleeve. TechCrunch learned the company is currently looking at different marketing promotions in a bid to attract new members that will be offered a great Netflix experience. However, the latest offer isn’t the first time the streaming giant has tested making a title free to non-subscribers. According to statistics, Netflix at the end of the second quarter of this year had over 151 million subscribers and has previously made “To All the Boys I’ve Loved Before” available to users in the United States. “Bard of Blood” show it produced in India was equally offered free to users in India. While on YouTube, its talk show “Patriot Act with Hasan Minhaj” was also made free to users.
While the company latest meant offering a bunch of its shows and movies (10 to be precise) free and readily available to non-paying users worldwide, one should note that this is the first time Netflix is making such offer and did not share the duration of this test.
What is your take on Netflix offering strategy?