NEW FACEBOOK AD UNIT, Now Aid’s Movie Studios Promos!


New Facebook Ad Unit

The new Facebook ad unit is set to be launch by the social media giant ‘Facebook’ which will be released in two units, based on the company’s claim, the units are designed by Facebook to enable movie studios to promote their latest movies.

These new ads are in two units, the first unit is known as the movie reminder ad and function exactly as the name implies. This based on the fact that movie studios start their publication or marketing their product (movie) title months or years before its official release, and with the new Facebook ad unit, studios can ultimately include ‘interested button’ in their Facebook ads.

This process allows users to opt-in for a notification once the movie is released, while on the other hand, interested moviegoers will be reminded Friday before the weekend, which practically points at the page with showtimes and ticket options – precisely from Fandango and Atom Tickets, could this be the only option!

Based on reports from Facebook’s group director for entertainment and technology ‘Jen Howard’ claimed that this development will enable Hollywood studios with seamless opportunity to link their ads with movie ticket purchase, and in addition to this she also stressed that it will help address what she called “the fullfunnel” of viewers interest, and is “really starting to get them closer to a direct-to-consumer experience with moviegoers”.

In another dimension, a publication from Facebook-commissioned research relates the statistics of moviegoers in this form – 58% of them discover new movies online, while 39% figure out this on their smartphones and tablets, however, this ad could serve as your BoxOffice.

The second unit understood as the showtime ad is structured for a later stage of a marketing campaign, this process is effected when the movie is already in the theaters, at this point the ad (second phase of the new Facebook ad unit) features a ‘Get Showtimes’ button, which directs users to the detailed page that leads to nearby showtimes and link purchase.

Meanwhile, Facebook have already gone ahead to test the ad formats with selected studios such as Universal Pictures, in the process promoted “The Grinch” on showtime ads – giving significant result in showtime visits and sales. While, at the moment, these features are said to be available to all studios in the United Kingdom and the United States.

  • Please what is your take on the new Facebook ad unit?