PINTEREST BEGINS LIVE SHOPPING TREND WITH PINTEREST TV
Pinterest which is known as an inspirational shopping site is taking a step that will deepen its e-commerce ambition. However, it comes as the company announced its upcoming shoppable live series which includes original videos that focus on areas such as food, home, beauty, fashion, DIY, and more. A move that will see Pinterest begin new episodes which arrive on weekdays starting on November 8, yet a home creator content that will be made available for on-demand viewing.
The subject shows are due to be hosted by Pinterest creators which will also include a chat feature that will pave way for viewers to ask questions while participating in the experience.
Going forward, the episode is viewed as one that will turn into a QVC-style shopping show, where viewers can purchase exclusive products from a number of brands, such as Crown Affair, Patagonia, Allbirds, Outdoor Voices, Mented, and Melody Ehsani, offering special discounts. It’s also believed that some of the company’s exclusive shows are also in the works, such as Christian On, which will see fashion designer Christian Siriano replicate the most popular fashion-related searches on Pinterest. On the other hand, Monica Suriyage and food creators from Pinterest are also viewed as ones that will help rescue failed holiday dishes in Unfail My. While other confirmed shows are planned with makeup artist Manny MUA, comedian Robyn Schall, and Olympic athlete Tom Daley.
To ensure the creative process is firmly backed, Pinterest is also launching a “virtual studio” that will allow producers to work with creators as a way of helping them develop their content while providing A/V support that will enable them to go live more easily. This will also let creators show off and tag products during their shows, while offering exclusive discounts, allowing viewers to select, view, and purchase the desired product from the retailer’s site.
In view of this, Pinterest is poised to encourage creators to make videos by investing $20 million in Creator Rewards in addition to tools that will allow them to monetize their content.
It should be borne in mind that the subject episodes will begin airing on November 8, which will be aired Monday through Friday at 3 PM PDT / 6 PM EDT in the United States notably on the Pinterest iOS app to start.
Furthermore, the subject company began wading into creator monetization in July 2021 by introducing shoppable pins that let creators tag and sell products to earn a cut of the profit. However, as social media platforms figure out more ways to attract influencers that will, in turn, help them to make more money, live shopping sites has equally become a major trend, notably the Amazon movement in July 2020 that saw the e-commerce giant add shoppable live streams from which influencers can profit.
It’s also good to know that Pinterest TV is the platform’s answer to live shopping, owing to the fact that Pinterest is built around displaying products that users might want, hence, an ideal step to expand from shoppable pins to engaging live shopping experiences.
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