SPOTIFY LAUNCHES. Share-Queue Feature, Group Session


Spotify launches

A music service company Spotify launches a new feature on official note today, feature known as ‘Group Session’ designed to allow two or more of its premium users in the same space to share control over their music that is being played. And more importantly, a “party mode” of sorts, where ‘Group Session’ participants could potentially control what’s playing in reality as well as contribute to a collaborative playlist for that group.

Considering the current pandemic (COVID-19), it became important as the subject company noted that the new feature could be deployed by those under quarantine coupled with families – precisely groups that are currently spending more hours at home either together, at work, cook, social gathering and more with Spotify running at the background.

Meanwhile, in a bid to access the new feature, the “host” will have to tap the connect menu in the bottom-left corner of their Play screen, and that will allow them to share the scannable code that will appear with their “guests”. In the same vein, the guests can then join the session by scanning the host’s code. Also in a bid to use the Spotify’s built-in controls, these users will be able to pause, skip, play and select tracks on the queue and add according to their choice of their own queued to be played next. Funny enough, changes made by any of the guests are immediately displayed on all participants’ playing device.

The latest launch ‘Group Session’ from Spotify has been under testing since 2019, as of the time it was uncovered by noted reverse engineer ‘Jane Manchun Wong’ – May 2019. Although, some Spotify users also claimed the subject feature appeared on their accounts later that August, and with that figured out, some users could have deployed this new feature before today’s official launch. Though, the new Spotify launch has just been made available on a global scale, strictly for all premium users.

Prior to this launch (Group Session), Spotify had previously offered ways by which groups could share their favorite music but has some level of limitation. Part of this offers to allow users to build collaborative playlists with friends, which in the process allows everyone to add, reorder, and delete tracks. While on the other hand, Spotify Premium Family plan members can listen to a personalized playlist known as ‘Family Mix’ that combines the music that everyone likes.

It’s also evident, Spotify expects more users on its free plan to switch to its Premium subscription, based on music-on-demand streaming service.

Considering the stay-at-order and lockdowns, one will find out that this is actually the right time for such a push. With COVID-19 keeping more people at home than looking for ways to be entertained. However, in April, Spotify said the company was seeing a double-digit increase over the past few weeks of quarantine in listening tie around in-home activities.

Lastly, while it is still been tested and developed, the company says ‘Group Session’ is launching into beta today.

What is your take on Spotify launching ‘Group Session’?