Startup Jiminny Raises €16M For Its Expansion!


Startup Jiminny
Image Credit: Tom Lovery

As sectors double down on digitization while expanding into new markets via funding, the UK-headquartered conversation intelligence provider startup Jiminny which supports sales teams across the globe is not left out in this race and has reportedly closed a €16 million Series A funding round led by Kennet Partners, a transatlantic growth equity firm.

The subject startup is viewed as a leading player in this space of the rapidly growing conversation intelligence market for B2B teams. This is because the demand for conversation intelligence solutions has increased in recent years as more teams are looking to utilize tools suited to hybrid working, scale-up operations coupled with professionalize sales team coaching, a source familiar with the matter has confirmed.

Founded in 2016, it’s understood sales teams use Jiminny’s platform to record and analyze new and existing customer conversations in real-time. An insights that are deployed in business to improve performance and ultimately drive revenue and growth. Based on this, it’s worth noting that a range of organizations from FTSE 100 constituent Informa to Europe’s leading expense management solution, Pleo, are using the subject platform. In parallel, it’s understood that a host of senior business leaders are looking to use technology to upskill current sales teams against the backdrop of challenging job markets and narrowing budgets.

The latest capital will be deployed to accelerate startup Jiminny’s recruitment that including its expansion in international markets, and ambitious product development plans. Jiminny intends to double its R&D budget in order to continue driving innovation in the nascent conversation intelligence market. While core areas marked for development include solutions to analyze emotion in video, automated scoring of call interactions coupled with real-time insights generated from live transcriptions to drive true visibility of performance.

‘Tom Lavery’, Jiminny’s CEO and Founder stated: “I’m delighted to announce details of today’s funding round which will further propel Jiminny’s growth and enable us to keep supporting and serving our customers to the high standards we set. The pandemic saw a big uptick of interest in solutions that draw insights and analytics from customer conversations to enhance the productivity and internal cultures of hybrid sales teams. Our platform gives the whole revenue team visibility of performance like never before and helps them to collaborate and coach to drive tangible improvements across the team”.

Equally, ‘Hillel Zidel’, Managing Director, Kennet Partners noted: “We believe that conversational intelligence is a long-term growth industry and view Jiminny’s value proposition as unique and potentially transformational. The company is a great example of the kind of founder-led, customer-centric, capital efficient business that we love to invest in”.

At the moment, the startup employs 60+ people split across London, UK, and Sofia, Bulgaria. Post investment round, the company plans for additional 30+ people to its headcount in order to establish a larger presence in international markets.

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