SWEDISH STARTUP Univid REPORTEDLY RAISED €800K TO DISRUPT DIGITAL EVENT MARKET
Startup Univid which has its root in Stockholm, and is known to be founded by ‘Jonathan Rintala’ and ‘Erik Skogetun’ has reportedly raised €800k for its interactive and user-friendly digital event platform.
According to reports, the subject company has secured backing from a number of well-known investors, which include venture capital firms Spintop Ventures, Quinary, and JNE Invest, also in addition are angel investors with solid experience in the industry.
The startup was actually founded in 2019, just before the pandemic, notably, a period before the explosion of digital events markets. While it firmly set its eyes on completely disrupting the world of digital events, it should be borne in mind that the subject company was originally developed with an ambition to digitize lectures. However, the trailblazers are understood to have got to a flying start – social media giant Facebook was the first major customer, while in 2021 Univid stood out as the official supplier for Almedalen Week 2021, which was stretched more than four days that involved over 700 digital events.
In view of this development, the Founder ‘Erik Skogetun’ said: “We quickly realized that the market severely lacked good solution. Today, companies around the Nordic region use our platform to create engaging and beautiful events and webinars in less than a minute. Events that can be tailored by the user directly in the browser”.
Startup Univid is actually a platform designed to allow users to create engaging digital experiences quickly. Structured with users in mind, to create digital events that are more enjoyable for all participants and organizers.
This is also a result of the fact that features such as polls, quizzes coupled with the ability to collect points based on interaction, it’s also proof that the startup offers a completely unique way to create experiences tailored to users’ specific needs. Currently, the company’s platform is best suited for events within the range of 200-300 participants and works for all kinds of events, notably from real-time digital meetings to webinars and live broadcasts.
Yet, it will be fair to note that the pandemic has led to the surge of virtual meetings, which, as a result, the company is currently tapping from and is now experiencing appreciable demand in Europe and beyond. Although in-person events are gradually returning back, however, virtual meeting is here to stay. Most events are following hybrid routes, this indicates that platforms like Univid are indispensable in this digital world.
“We want to move away from rigid, formal and outright boring experiences, to instead let hosts themselves create engaging, creative and fun events that participants remember – that’s Univid”, ‘Jonathan Rintala’ said.
The startup will use the latest fund to continue to optimize and expand functionalities in addition to growing the team.
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