GOOGLE’S-OWN WAZE GETS ITS BIGGEST UPDATE AIMED AT DRIVERS EMOTIONS
The search giant’s own Waze gets one of its biggest designs and UI overhauls ever, the crowdsource navigation platform which remains separate from Google, though, Waze have intertwined product relative to Google Map. However, the current update looks more colorful which is build with a set of user-selectable icons designed to reflect how one is feeling while driving. This gives drivers the ability to share their emotions at that particular point with Moods.
Prior to the blog post describing the added sets of Mood, it’s understood, Moods could be viewed as a relatively small user-personalization option, while the addition of another data vector to the crowdsourced information is also an interesting development. However, the Mood set which builds upon previous Waze feature expands the set of expressible emotions. Meanwhile, responding to this development, Waze head of Creative ‘Jake Shaw’ stated in a blog post that:
“The fundamental idea of Moods has always been the same: to reflect how users feel on the road. Adding that, “We had a lot of fun exploring the range of emotions people feel out there. A dozen drivers could all feel different in the exact same situation, so we set about capturing as many of those feelings as possible. This was critical to us, because the Moods act as a visual reminder of all of us out there, working together”.
With Waze getting its latest, TechCrunch also learned that the new update includes a full refresh of the entire app’s interface, with the aid of colored shapes, factored around the grid system coupled with the new icons deployed for reporting road hazards. The latest update is no other but a big, bright change, which further helps distinguish Waze’s visual identity from that of its family member – Google Maps.
Speaking of the advantage of the Moods extension, and the personalization of being more visually appealing that is also a boost in its engagement among the Waze user community. But, should Waze move in a direction of crowd-report navigation details! Such as status, traffic, weather conditions, construction, and more, could possibly help Waze develop a much richer set of data, which will, in turn, lead to transportation infrastructure management and road planning.
Also to note here, while looking at Wase as a distinct and Google’s most successful social networking product, is the voice of the community in the redesign which could’ve made it distinct from other transportation and navigation apps.
What is your take as Waze gets its ever biggest update?