YouTube VERIFICATION OVERHAUL REVERSED! CEO SAYS IT ‘MISSED THE MARK’
The move to reverse YouTube verification came amid the
This came just less than 24 hours the company announced it will change its creator verification procedure. Adding that: “To our creators and users – I’m sorry for the frustration and hurt that we caused with our new approach to verification. While trying to make improvements, we missed the mark. As I write this, we are working to address your concerns and we’ll have more updates soon”, the CEO tweeted.
YouTube’s initial plan would’ve left less prominent creators to lose their verification status, this is because, prior to YouTube’s announcement, the company allowed any channel that has 100,000 subscribers to request for verification. Meanwhile, this benchmark has been removed based on changes that will be effected from October. In the same v
It all became important as the company’s platform grew complex, to restructure its verification policy. This means, channels belonging to public figures, artists, brands or other creators that might be subject to impersonation will YouTube focus on.
It’s also understood YouTube verification isn’t an approval – rather, a statement of fact that functions at any point a creator interacts with fans, however, this could be compromised. But the company’s new system would require things that might not be clear. This has been defined in different ways, which YouTube says it has to do with ‘prominence’.
Considering fresh creators, some factors are to be considered as a determinant – if the channel is widely recognized outside YouTube and has an appreciable online presence, well-known or highly searched by creators, public figures, artists or company, or if it bears a
To determine all these, it’s understood the company has several reasons for restructuring its verification. On the other hand, current challenges associated with the YouTube verification process could be compared with that of Twitter, which Twitter is still fixing.
At this point, things are still the way they are, but the stipulated objective with regards to the changes is to make it clear that the company’s verification process isn’t an approval from YouTube, but a clarification statement that the creator is who they really claim to be. However, it became very important based on criticism that YouTube has face by allowing the spread of misinformation and hate speech.
- What is your take on YouTube verification position?